The Square
News and perspectives from Covia.

Covia and Jobvite have been recognized for their partnership in talent acquisition by the 2020 Brandon Hall Group Human Capital Management (HCM) Excellence Awards. The two organizations were awarded Silver for Best Advance in Talent Acquisition Process, and will be recognized at the HCM Excellence Conference in January, 2021.

For the past three years, Jobvite, a comprehensive talent acquisition suite that offers a marketing-inspired approach to recruiting, has collaborated with Covia to streamline Covia’s workflow and automate recruiting tasks. Covia also worked with Jobvite to launch a new career site in an effort to better market company culture and simplify the application process.

“By integrating with Jobvite, we were able to save a minimum of 600 recruiting hours per year with the HRIS integration, and elevate the talent acquisition team as a strategic service for attracting higher quality candidates,” said Prab Brinton, Covia VP of Human Resources. “Jobvite has reimagined our recruiting efforts and made us nimbler and more effective, and I’m so thrilled that our partnership is being honored by Brandon Hall Group.”

“We are so proud Covia is being recognized for its work, and the Jobvite team is excited to be along for their talent acquisition improvement journey,” said Aman Brar, Jobvite CEO. “Covia has always strived to hire the best candidates who support its mission of cultivating healthy communities for aging adults. We just made it easier for them to engage with a larger pool of high-quality applicants and achieve their talent goals.”

Since the inception of its partnership with Jobvite, Covia has achieved a 33% increase in applicant numbers and a remarkable 90% automation of the hiring process using Jobvite services, including digitization, easy-apply, AI technologies, and more.

“This award shows that the Covia organization is open to new ideas that will help move our business forward in a constantly changing world,” said Wendy Dugan, Covia’s HR Business Partner for Talent Acquisition. “Our culture continues to evolve and adjust to new environments and I’m excited that we are able to stay on top of our game and recruit top talent.”

Having an automated recruitment process in place before the start of the pandemic has allowed Covia to continue recruiting without missing a beat. “We didn’t have to think about a ‘socially distanced’ application process as we had already implemented it with Jobvite’s easy-apply, electronic screening forms, automated calendaring and video interviews. With these systems in place, we didn’t lose any time as the pandemic created new job openings,” said Brinton.

“Building the system before the pandemic was invaluable,” said Dugan. “From my vantage point, it really has been business as usual when it comes to recruiting.”

The HCM Excellence Awards is the most prestigious and longest-running recognition program in human capital management. Brandon Hall Group’s industry-standard awards program recognizes organizations that successfully deployed HCM programs achieving superior and measurable results.

Award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits. A full list of the winners for the HCM Excellence Awards is available here.

In addition to receiving this award, Covia is presenting at Recruiter Nation Live, sponsored by Jobvite, on Thursday, Dec. 10, 2020. To learn more about Jobvite, visit www.jobvite.com.

When Mary Linde, Executive Director of St. Paul’s Towers in Oakland, plans development programs for her senior leadership team, “I try to do things that aren’t just about reading and discussing a book,’” she says. In January that led her to bring her team to the LeadingAge California offices in Sacramento.

“It’s typically nurses and licensed administrators who go to the conferences,” Linde observes. “But as I look at my leadership, I see so much talent, and yet they don’t get out of the community and network, partly because they don’t know all the opportunities that exist, and also because they don’t realize they can. As part of our leadership training, I really wanted to connect our team to LeadingAge so that they knew, first of all, the available resources and; secondly, the networking pathways open to them; and finally, that Covia supports them serving outside of our community.”

Linde arranged for her team to travel to LeadingAge California’s Sacramento offices. “When we got there, the LeadingAge staff didn’t just show up,” she says. “They had gift bags for all of us. They had an agenda. They had a folder with handouts for us. They were so excited.”

LeadingAge California President and CEO Jeannee Parker Martin agrees. “Their morning visit gave us an opportunity to learn more about the needs of each team member from a provider perspective, and also an opportunity for them to learn more about the myriad policy, committee, educational and resource opportunities from LeadingAge California staff. It was exciting to have the full team take a day away to meet with us, and we look forward to engaging with them on committees and other activities ahead.”

Sheba Jenness, St. Paul’s Director of Human Resources, is one of the team with a deeper investment in the work of LeadingAge after offering to serve on a committee dedicated to HR issues. Jenness has worked in Aging Services for 10 years, but before going to the LeadingAge offices, she admits she knew practically nothing about the organization. “It was very abstract,” she says. “I knew it existed. I didn’t know how much they advocate on so many different levels. They’re really invested in trying to find different ways to make sure that California is serving older people in a caring, conscientious way.” As part of the HR Group, Jenness will be working with a team doing a wage comparison survey this summer.

Linde is very active in LeadingAge California, serving as an EMERGE Leadership Development Program coach as well as participating as a member of two committees: the Service Excellence Committee and the Member Engagement Committee. As part of the Member Engagement Committee, Linde is encouraging people to participate in LeadingAge’s Age On, Rage On campaign, created to demonstrate to legislators how many people value services for older adults. “It’s not just for us as staff,” she explains. “It’s to get our residents involved so we really bring the issues of aging services to the forefront to our legislators, to our colleagues – everywhere – so that older people and their issues are heard.”

The experience of visiting the LeadingAge office changed Jenness’ perception of the organization. “I thought LeadingAge was a big machine, and it’s not. It’s a lot more hands-on and one-on-one than I expected.”

Linde concurs. “This isn’t some big corporate office collecting dues and not doing anything. These are people who are really committed to aging services and are working on our behalf every day so that we can get continuing education credits and get regulatory information broken down to us in language we understand quickly. And they’re also really lobbying on our behalf for dollars and for services for seniors.”

The invitation to visit is open to other senior communities, and Linde hopes they will take advantage. “I really believe that proverb that says, ‘Iron sharpens iron, so we sharpen one another.’ I believe we need to be truly rubbing shoulders to sharpen each other.”

Parker Martin says, “Mary Linde showed great leadership cultivation by bringing her full management team to LeadingAge California’s office in Sacramento. It offered not only insights into LeadingAge California, but team-building away from their community. We hope to host other communities in the near future, and look forward to deeper engagement at all levels of the organization. LeadingAge California is your association, and we are here to serve in whatever way possible.”